The future of Craftzing: the era of digital trust
Ever since we collectively got hit by a pandemic, the world seems to keep on spinning. From a global health crisis, we got swallowed into an energy crisis, hopping to a geopolitical crisis with rising inflation worldwide as a result. When will the next crisis come knocking on our door? As an organization, how can you be prepared and ready for whatever tomorrow will bring?
Summary
Digital transformation, if done right, enables you to stay ahead in this fast-paced world.
Technological optimism fades into technological realism. Shifting from third-party data to first-party data is a real game changer.
Digital trust will become a key differentiator.
Is digital inclusion something you have to do, or something that delivers more business? Both, actually. It’s about becoming a human-centered company. And that's real business.
The Future of Craftzing
The era of digital trust
Digital is increasingly becoming the core capability of an organization to be fit and alert to react, and also to proact. I started Craftzing in 2011 from that strong belief: digital transformation – if done right – enables organizations to stay ahead in this fast-paced world: be more agile, scale more easily, be better prepared and protected. Not an easy task for business leaders that must navigate the true minefield of technological threats and opportunities: what to stop, what to continue and where to invest?
That’s when strategy comes into play, our forte. Designing the sweet spot for value and potential. Radically shifting gears and redefining the purpose of the business. Taking bold steps into new territories, but always well advised and thought out.
For the coming year, we keep on guiding our partners and let them focus on the game changers in all the digital noise that’s happening. For 2023, Craftzing puts the spotlight on two topics you should be aiming for:
Earning digital trust
Becoming an inclusive business
Digital trust: the shift from third-party to first-party data
Technological optimism (“look at what will be possible!”) fades into a more balanced technological realism (“look at what is possible!”). Organizations are quickly learning that cybersecurity is not only an IT-topic but something to steer on an executive management level. How to manage personal data of customers for example is certainly in Europe sometimes a real headache generator. But it doesn’t have to be that way, you just need to adopt a different approach. While AI opens a whole new world of possibilities, it raises serious ethical questions on values and rights. With the Digital Services Act and the Data Governance Act, Europe is paving the way for a responsible, transparent and secure usage of data. For businesses and governments, this will be the key differentiator for the coming years. How can you build digital trust and make sure that your digital solutions are value-driven and human-centered?
At Craftzing, we don’t believe this shift in regulation and general awareness will stop organizations from innovating and doing business. On the contrary, this is the moment to scale up initiatives and take a lead position.
For consumers and clients, digital trust will become a key differentiator. Is that company trustworthy? Do they deserve my data?
Being dependent on third-party data is not a comfortable situation. Collecting first-party data is a much more valuable strategy. And data vault technology and standards can offer you even more data as well as more qualitative data than before. The context has changed, so we need to change as well. For consumers and clients, digital trust will become a key differentiator. Is that company trustworthy? Do they deserve my data?
Inclusive businesses: the key to become a human-centered company
A second topic we are highlighting this year is digital inclusion. 16% of the world’s human population experiences some kind of barriers when using digital products: hearing impairment, cognitive disability, language difficulties, motor disability, visual disability or situational disability. That’s 1 out of 6 people that can’t participate in the digital world. 1 out of 6 people that might not have access to your product or service. Or think about it the other way around: it’s 16% of potential customers that you’re not reaching. And with the European Accessibility Act, it will become your responsibility too.
Building inclusive businesses will become a focal point for business leaders and officials. Not only because they have to, but also because they are convinced inclusion is a business generator.
Digital inclusion is about more than just accessibility. It’s about being human-centered, designing digital experiences that everyone can use, understand and work with. A real challenge when the speed of innovation and technology isn’t slowing down.
Building inclusive businesses will become a focal point for business leaders and officials. Not only because they have to, but also because they are convinced inclusion is a business generator.
Let's talk.
Do you have any thoughts on topics related to digital trust and building an inclusive business that you’d like to share? Or do you wish to discuss digital strategy and digital transformation in general? Send me a message at [email protected] and let's talk.
By Roeland Tegenbos
I'm CEO and founder of Craftzing. As a digital strategist I love to work with clients on a strong vision for their future and on a strategy that empowers them to take the lead. I'm a big fan of foresighting: thoughtfully anticipating what the next best move might be.