AI powered accounting platform
aiGust, a fintech company based in Leuven, has recently launched an innovative accounting platform powered by AI and machine learning. The SaaS platform helps accountants to deliver financial advice faster, with greater accuracy, and on a larger scale. It also provides insights into trends and benchmarks. Craftzing supports aiGust with their data strategy and methodology while also designing the platform’s data visualizations and user interface.
The challenge
Leveraging AI to enhance accounting advice
Accountants spend a great deal of their time processing client data—time that could instead be used for delivering valuable strategic advice. At the same time, the demand for such advice is steadily growing. With current advancements in AI, we now have the tools and infrastructure to leverage data to support accountants in their advisory role. The challenge lies in organizing and analyzing the massive volumes of data accountants manage and turning that data into actionable insights.
aiGust sets out to rethink how accountants use data. How can accounting data be better structured, analyzed, and visualized to help accountants provide smarter, faster advice?
The solution
A central, secure hub for data-driven insights
To allow for better advice, the aiGust platform securely integrates data from multiple accounting software such as Exact or Yuki software into a single hub. Accountants can upload their data to the platform and gain detailed insights into their own clients’ finances.
On top of that, accounts can access general insights derived from shared data by other accountants.
By applying AI and machine learning, the platform generates insights into broader market trends and benchmarks that help accountants deliver high-quality advice quickly and effectively.
Our role
Strategic guidance and visual innovation
Data strategy
aiGust engaged Craftzing for strategic and methodological support around data and AI. Our data strategist provided expert guidance to aiGust’s leadership team on:
Designing a scalable data system for analyzing large volumes of accounting data;
Developing a comprehensive data strategy for both short- and long-term data usage;
Creating machine learning algorithms.
Craftzing brings deep data expertise and a true commitment to understanding our needs. Their tailored solutions and collaborative approach have been key to our platform's success.
Data visualization
Our UI designer and data visualization expert created an intuitive interface with impactful visualizations that make insights from data accessible and easy to understand.
Since data exploration is the platform’s core functionality, we combined cutting-edge data visualization with user experience (UX) and user interface (UI) design to optimize usability.
Our work addressed three key challenges:
Challenge 1: Tracking changes and making comparisons
We developed visualizations to highlight changes in financial data over time while enabling comparisons against sector trends or other custom benchmark groups.
Challenge 2: Interactive comments and automated alerts
We designed an interactive environment where users can comment on specific data points and collaborate. Additionally, we integrated aiGust’s AI-powered alerts, which automatically flag anomalies and potential issues, helping accountants address them promptly.
Challenge 3: Customizable Design System
To allow each accounting firm to personalize the platform’s branding, we developed a flexible design system. The design system strikes a balance between a cohesive visual language and the ability to customize colors and branding for individual firms.
The result
Turning data into strategic value
aiGust is fundamentally redefining how accountants interact with data. By integrating AI and machine learning, performing in-depth analyses, and presenting insights in a user-friendly way, accountants can now fully leverage their data to deliver more strategic and actionable advice. This elevates the quality of their advice and empowers businesses with the insights needed to thrive in an ever-evolving market.
Launch and future steps
aiGust was created through a collaboration of some of Belgium's largest accounting firms (BDO, Vandelanotte, Van Havermaet, Baker Tilly, RSM, Certifisc, and Grant Thornton). These firms supported aiGust’s development and are already using the platform. Since its November 2024 launch, aiGust has expanded its reach, adding over 10 new accounting firms to its portfolio.
Craftzing remains a trusted partner, continuing to support aiGust with data visualizations and UI design for future features.
To learn more about the aiGust platform, visit www.ai-gust.io.
