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Experience

Create an impact with exceptional experiences and the right architecture

Exceptional digital experiences enhance individual lives and elevate organizational activities. When supported by the right solution architecture, these experiences become the tangible extension of your digital strategy, transforming your vision and digital strategy into purposeful design and structure.

We believe that every interaction counts, every detail matters, and every experience should be memorable. That's why we make decisions with purpose and empathy, always keeping the end-user in mind.

Stéphanie Schaubroeck

Head of Experience

Blueprint

Experience and architecture drive your strategy

Experience design and solution architecture provide the blueprint for your digital future, aligning technology with both business objectives and user needs. At Craftzing, our architects and designers collaborate closely to steer your project in the right direction.

Insights are key

Don’t just go with your guts

Gain a deep understanding of your stakeholders' desires and intrinsic motivations. The essence of service design lies in generating insights to craft a digital experience that goes beyond their expectations.

Set the bar high

It’s all about purpose and meaning

Meaningful digital experiences deliver value to your target audience and drive results for your business. Build a value-focused digital ecosystem to gain a competitive edge in today’s complex digital landscape.

Our focus

How we’ll help you

Our designers create a lasting digital experience, based on business expertise, in-depth user knowledge, and technological capabilities. Built by and for people. Ready for the future.

Knowing what’s happening

Service Design

What are the needs of your users? And how can your digital experience fulfill them?

Through various research methodologies, our researchers sharpen your objectives, get a grip on the challenges of your users, and gain the insights you need.

Margot Van Orshaegen

Service Designer & Team Lead

  • Deskresearch
  • Workshops
  • Brainstorm sessions
  • User interviews

Designing intuitive flows

UX Design

Our concept and UX designers combine visual creativity and in-depth research to work out a concept that gives meaning to your objectives. And that excels in user experience.

UX design is the bridge between the user's needs and the business goals. It's not just about creating something that works, but something that matters.

Elise Ulens

UX Designer

  • Wireframes
  • Validation
  • User flows
  • Prototypes

Telling a story

UI Design

Together with the front-end development team, our UI designers ensure your digital solution will leave a strong impression and is technically feasible.

Esthetics, presentation and interactivity are crucial if you want to tell a story and create an emotional connection with your target audience.

Ives De Blieck

Head of Design

  • Visual storytelling
  • Animations
  • Digital brand experience
  • Technical feasibility

Blueprinting

Solution and technical architecture

By strategically designing systems that integrate smoothly and scale effectively, solution architecture ensures that every digital interaction is optimized for both functionality and user satisfaction. It's a critical step in translating vision into reality, allowing organizations to create intuitive, resilient experiences that drive long-term success.

Solution architecture turns strategy into scalable, impactful systems.

Thomas Van Orshaegen

Head of Growth

  • Modelling
  • Solution architecture
  • Application architecture
  • Technical Architecture
  • UML
  • Cloud architecture

Digital for everyone

Inclusive design

Does everyone know how to work with your digital solution? And do they all feel involved and seen? An inclusive digital experience with good accessibility is essential to reach all people within your target audience and maximize your digital potential. That is why you can not skip a website user experience testing.

To measure is to know

Data-driven

You can’t reach your goal based on assumptions alone. That’s why our data experts combine qualitative user research with analyses and visual insights. This allows us to work toward the right solution with a clear eye on the goal.

Got a project in mind?

With our team-as-a-service approach, we’d love to help. A complementary team is ready to transform your business challenges into an impactful digital solution.