Guiding end users to the most suitable insurance solution
Choosing the right health insurance to match your unique situation can be complex. CM, the largest health fund in Belgium with 4.5 million members, understands this challenge well. To assist its users, CM provides a clear overview of its offerings. With user-friendly digital tools, both non-members and members can easily find the insurance solution tailored to their needs.
Bringing clarity to CM's offering
As the largest health fund in Belgium, CM faces many challenges in maintaining this position. The merger of various mutualities into the "Landsbond der Christelijke Mutualiteiten" in 2022 resulted in a fragmented landscape of insurance solutions, which end users often find difficult to navigate.
With excellent digital services CM aims to bring a clear overview of its offerings, helping to retain existing members and attract new ones. Aligning CM’s digital tools with this objective is essential.
Comprehensive support from start to launch
Since 2018, a dedicated team from Craftzing, including service designers, UX and UI designers, developers, and a project manager, has supported CM in the conceptual and technical development of two digital tools. One of these tools is 'Mijn CM-voordeel,' which allows end users to simulate their personal benefit package based on their family situation.
