Our DNA
Creating long-lasting impact for your business, together.
It is our ultimate goal and daily commitment - not left to chance, but purposefully driven, guided by our core principles deeply rooted in our DNA.
Our 10 leading principles
1. Foresighting
The world of tomorrow is full of risks and opportunities. With the use of scenario planning and a sharp vision, we help you navigate through the complexity of your business. It has been Craftzing's foundation since the beginning and serves as the starting point for our partners' success stories.
2. Challenge to improve
We stand by your side as a partner, supporting you as a business consultant, coach, or expert in all things digital. We bridge the gap between your business and the digital world. In doing so, we’re not afraid to challenge you.
3. The bigger picture
A digital project needs to fit in your business strategy and the technical architecture of your organization. Our architects provide clarity on the overall picture, coherence, dependencies and risks. They consider not only data and technology but also the business case, user experience, legal constraints, compliance , security, and performance.
I love how we - as a team - share a drive to create clarity and continuously uncover assumptions. It’s key to impactful results.
4. Imagine and translate
Our business strategists help you to imagine how your organization can succeed in the world of tomorrow. However, we don't stop there. With compelling digital experiences and tailor-made technological solutions, we translate your vision and strategy into sustainable services and products.
5. Added value from data
Technological advancements, such as machine learning and AI, have put data high on the agenda. Smart and correct use of data and technology gives your organization a lasting competitive advantage in the market. We help make data widely applicable, from strategy to action, safely and reliably.
6. Building the future, together
Co-creation is our starting point. Therefore, we work closely together with you, serving as a trusted partner by your side. We take on the responsibility of your project and coordinate collaboration with internal and external stakeholders.
8. People-centric
People are the driving forces behind every digital project: our own digital talents who challenge themselves every day; the people in your organization, essentially the ambassadors of your digital transformation journey; and the end-users who deserve an optimal experience, even if they are less digitally skilled. We strive proactively for digital inclusion. That’s our responsibility.
9. Sustainable and long-term solutions
With a comprehensive approach we take into account your entire ecosystem, avoiding disposable solutions. With a long-term vision, modular architecture and future-proof concept, we build the world of tomorrow, today.
10. Aiming for the highest impact
We are persistent; we continue until it is right. Unique, intuitive, attractive, and scalable platforms seamlessly integrated into the customer journey. This is what we strive for daily. The highest impact for you as a customer, that's why we do it.
