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“A clear vision and distinctive brand story are the basis for letting teams work together and achieve results.”
My talents and interests

I’ve been building brands for 25 years now. First in the ‘traditional’ advertising world − but even early on, I was pioneering on the digital highway. As managing partner at the successful Duval Guillaume digital agency, as co-founder of the start-up Zamante, and as freelance expert in digital strategy and UX and service design.

I combine my years of experience in strategy, marketing and brand-building with creativity in conceiving digital concepts – and in a variety of sectors (B2C, B2B, non-profit, government). My preference is always for projects with a long-term vision and with very concrete results in the short-term.


  • Digital strategy, branding and architecture for your brand

  • Developing digital concepts for sites, apps and applications
  • Service and UX design
  • Digital marketing strategy
  • Content strategy


  • Translator-French Italian
  • Postgraduate Business communication
  • Scrum Product Owner
  • Gordon communication training

My interests

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As a French-Italian translator, I have always been passionate about magnificent Italy: the landscapes, people, language, culture, food. On a regular basis, you’ll find me in Puglia, the still pure heel of the boot.

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Music and concerts!

Unfortunately, I can't play an instrument, but I really enjoy listening to jazz and rock – and so I often take in a concert.

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Running in nature is one of my great passions. At least once a year, I try to participate in a long-distance run in nature, preferably abroad.

My work

My work. My passion.

Together with these partners I craft the future digital world.


Digital Landscape

BuzziSpace creates happy and healthy workspaces. The original question was to create a strategy and concept for a new website. Together with the team of BuzziSpace, we reshaped the entire digital landscape, so that it is ready for the future.


Portal Concept and Digital Landscape

A portal concept and digital landscape for Vrije Universiteit Brussel, the fastest growing university in Belgium. Both for pre-students, companies, own students and staff.

Vlaamse overheid

With, the Flemish Government answers the needs of citizens: one official source with all government-related information, with a consistent user experience. Gradually, more than 500 websites of Flemish government services can be phased out. That way, we create more efficiency: centrally managed content, technology and editorial guidelines.

More projects

Club Brugge

Club Brugge Fan Relationship Management


Engie Public Website & Sales Flows

Informatie Vlaanderen

My Citizen Profile