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“Think ahead and always see the forest through the trees.”
My talents and interests

Think ahead. Take the entire playing field and ecosystem into account. Develop an inspiring strategy and translate it into a concept that is ready for tomorrow. That's what I like to do, and why I started Craftzing. In the past 20 years, I have worked in a large number of sectors, with highlights in e-commerce, finance and government. For the public sector, I also work from the personal conviction that a more digital government makes society run better. Digital creates opportunities, but it’s also challenging. A fascinating story!


  • Business strategy and digitale strategy
  • Value proposition design and business design
  • Source of inspiration and management coach
  • Skilled at creating a coherent story
  • Strategic and tactical thinker
  • Entrepreneur
  • Main expertise: government, finance and e-commerce


  • Master’s degree in Political, Social Sciences
  • Master’s degree in Communication Sciences

My interests

Roeland auto


As an avid car enthusiast, I enjoy the ride and not just the destination. Taking time or full speed, in an open or closed car, in a new car or an old-timer. As long as it goes forward!

Roeland schoonheid


Why make something ugly when it can also be beautiful? Architecture that challenges, works of art that astonish, interior objects that tell a story, fashion that excites. Above all, I enjoy the beautiful things in life.

Roeland kinderen


My three sons are my reason for getting up in the morning, my diversion, and my mirror.

My work

My work. My passion.

Together with these partners I craft the future digital world.

Vlaamse overheid

With, the Flemish Government answers the needs of citizens: one official source with all government-related information, with a consistent user experience. Gradually, more than 500 websites of Flemish government services can be phased out. That way, we create more efficiency: centrally managed content, technology and editorial guidelines.

More projects

Port of antwerp

Port of Antwerp - Strategy & Concept

Kom op tegen kanker

Digital Landscape

Informatie Vlaanderen

My Citizen Profile