Skip to main content


“Changing mental models with pragmatism.”
My talents and interests

Digital has become the norm for interacting with the end-user – but without vision from the organization on the one hand and the end-user on the other hand, that interaction doesn’t always have the desired effect.

From my expertise, I help determine that vision and strategy in co-creation with the client. I then mould them skilfully into innovative and workable concepts. Thanks to my many years of experience in a variety of sectors, I can bring inspiration from a number of different angles.


  • Digital Strategy & transformation
  • Business Design
  • Service Design
  • Conceptualisation
  • Coaching
  • Ideation & Co-creation facilitation
  • Entrepreneur


  • Bachelor Interior Architecture
  • Additional option Product Design

My interests

DSC 0314 1

Cars & Driving

It’s not just about the journey. It’s about the memories you collect along the way.

Kenneth architectuur

Ludwig Mies van der Rohe

"It is much better to have just one idea, and if the idea is clear, then you can fight for it. That is how you can get things done."

Kenneth vakantie


I have a passion for food – from haute cuisine to deliciously simple!

My work

My work. My passion.

Together with these partners I craft the future digital world.


Business Design for Mediafin Brands

We advise the Chief Digital Officer (CDO) at Mediafin in finding new idea's and approaches to create impact & business value in the world of tomorrow.

Wolfoil corp

Supply Chain Transformation

A lubricants company with a clear vision. We guide them in their continuous search for innovation and digitization, to become a front runner in an ever changing market.


Channel Design

A bank that develops digital products that actually answer the needs of consumers. This vision is the driving force behind ‘Channel Design’, giving a central role to both business and consumers.

More projects

Credit Agricole

Credit Agricole Cash Monitoring Tool


Engie Public Website & Sales Flows


Xerius Digital Transformation