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Debbie

DEBBIE VAN DER MERCKEN

“Stay hungry. Stay foolish.”
My talents and interests

That’s one of Steve Jobs’ best-known statements ... and it works! I extend my boundaries and I always broaden my outlook. As a business designer, I am helping my clients to stay sharp and to reach our goals together.”

Doing business and taking on new challenges fuels me. I have an executive and technical background (10 years ago, I was active as a graphic designer and front-end developer for BBDO, ING and Proximus, amongst others). This background helps me to have a realistic view on the feasibility and impact of my solutions.

I step into the shoes of the user and I look at the business objectives. Every projects starts by clarifying the problem (on the market, for the company, of the user). From this starting point, I work on realistic solutions and feasible concepts.

Expertise

  • Digital strategy and architecture
  • Service Design
  • User Experience Design
  • Content strategy and content frameworks

  • Organising and guiding of workshops

Education

  • Bachelor Communication & PR
  • Communication Sciences
  • Economics - Modern languages

My interests

Debbie skie

Sport and rest

I absolutely love skiing holidays in Austria. Conquering the slopes in the morning, and then feasting on a big lunch on a sunny terrace in the afternoon. Divine!

Debbie dochters

Everything for our family

My husband Serge and I have two lovely daughters – Bowie and Ziggy – who we are very proud of. Parenting is the biggest challenge in my life, but I wouldn't miss it for the world.

Debbie girls

Girls just want to have fun

Getting out onto the dance floor, taking part in a festival, catching up at a dinner party ... it certainly doesn’t have to be all work and no play!

Recommendations

What others say

Debbie has been a key asset in transforming customer experience at BNPPF Private Banking & Wealth Management. She is a resilient fast-mover who is able to grasp the customer biotope at a glance. With her pragmatic approach, Debbie creates more than just concepts. She builds realistic experiences that reconcile customer needs with corporate strategies.

Sofian Chaouche
BNP Paribas Fortis

Debbie has been a key asset in transforming customer experience at BNPPF Private Banking & Wealth Management. She is a resilient fast-mover who is able to grasp the customer biotope at a glance. With her pragmatic approach, Debbie creates more than just concepts. She builds realistic experiences that reconcile customer needs with corporate strategies.

Anne Pollet
BNP Paribas Fortis
My work

My work. My passion.

Together with these partners I craft the future digital world.

BNP

Channel Design

A bank that develops digital products that actually answer the needs of consumers. This vision is the driving force behind ‘Channel Design’, giving a central role to both business and consumers.

More projects

Telenet Yugo

Yugo TV